Bring Back the Cereal Box Designs of the 1980’s and 1990’s

Allen Glines
3 min readAug 22, 2023

The 1980s and 1990s were eras defined by vibrant pop culture, bold fashion, and innovative design. This distinct aesthetic wasn’t just limited to music videos or fashion runways; it permeated everyday items, including the breakfast staple: cereal boxes. As design evolves, there’s a growing sentiment that modern cereal companies should look back to these dynamic decades for inspiration. By adopting some of these retro design techniques, brands can stand out on the shelves and captivate a new generation of consumers.

1. The Power of Nostalgia

In today’s digital era, there’s a palpable sense of nostalgia for tangible, physical experiences. Reintroducing designs from the 1980s and 1990s taps into this sentiment, evoking childhood memories for adults while introducing kids to a whimsical retro aesthetic. Brands can harness this nostalgia to form deeper connections with consumers, offering them not just a product, but an experience and a trip down memory lane.

2. Bold, Vibrant Colors

One defining feature of the ’80s and ’90s designs was the use of vivid and bold colors. These boxes weren’t afraid to be eye-catching, using neon pinks, bright yellows, and electric blues. In contrast to the minimalist, pastel-hued designs that dominate today, a…

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Allen Glines
Allen Glines

Written by Allen Glines

Writing isn't just something I do. It's my life. Email me anytime at allenglinescatchall@gmail.com.

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